RULES AND REGULATION SIGNAGE SERIES Subsequently, a whole series of informational and directional graphics have been developed as part of an ongoing enviromental graphics effort.
MICO MAULERS HOCKEY LOGO
SHAMROCK DUATHLON
STANLEY AGGRESSIVE TOOTH SAWS
FAT TIRE CLASSIC MOUNTAIN BIKE RACE
STREET-WOLVES YOUTH HOCKEY PROGRAM
UCONN BASKETBALL, UNPUBLISHED
FAT TIRE CLASSIC MOUNTAIN BIKE RACE
THE MATH CENTER
UNIVERSITY OF CONNECTICUT UNIVERSITY OF CONNECTICUT To see more about this project, including a redesign of the booklet's guts go to the UConn Client Portfolio page.
Corporate graphics, environmental design/signage, logos design, catalogs, corporate brochure design and print collateral.
This project involved creating three different signs listing the rules and regulations for Swimming, Fishing and Tennis courts. Several production options were considered at varying costs and durability. The final pieces were silk-screened on white polyflex signs.
RULES AND REGULATIONS
Winding Trails Recreation Association
DEF Design
David Frith
This logo was design for a hockey team named after the maul, a heavy axe-like hammer used for splitting wood. Here the logo splits the double Ms and cracking the ice. The logo was used on team (Colorado Avalanche "away" color) jerseys and sweatshirts.
SHAMROCK DUATHLON IDENTITY
Shamrock Duathlon
DEF Design
David Frith
The logotype combines an old gaelic typeface and Futura Extra Bold. The tri-shamrock icon is the Duathlon signature 
logo appearing on all literature and promotional pieces including tee shirts, temporary tattoos and water bottles.
SHAMROCK DUATHLON IDENTITY
Shamrock Duathlon
DEF Design
David Frith
This shark line drawing was created from the shark photograph Stanley Tools used on their packaging. This graphicized image was placed onto the wood handle of their hand saws.
STANLEY SAW LOGO
Stanley Tools
Capitol Idea
David Frith
This logo was developed for the Fat Tire Classic race brochure, web site and various promotional items. Like the StreetWolves logo, it is based on the original Winding Trails logo.
FAT TIRE CLASSIC LOGO
Winding Trails Recreation Association
DEF Design
David Frith
The Winding Trails youth hockey league was originally associated with NHL's Hartford Whalers. When the Whalers moved to North Carolina, Winding Trails formed an affiliation with the New York Rangers AHL team, the Hartford Wolfpack. This project involved incorporating the Winding Trails and Wolfpack logos into one; resulting in a wolf howling at the moon. The logo is used on team jerseys, literature and web site.
STREETWOLVES LOGO
Winding Trails Recreation Association
DEF Design
David Frith
This logo/illustration was designed for the cover of Athletic Development Fund Q&A booklet. While the booklet covers all sports, the main emphasis is on basketball and the seating in the two basketball arenas used by the University of Connecticut.
UCONN BASKETBALL LOGO/ILLUSTRATION
UConn Department of Athletics
DEF Design
David Frith
The Fat Tire Classic race brochure was designed to be as a self mailer containing all the necessary race information and the official application. One color, two-sided legal-sized double-parallel fold with the main side (above) doubling as a one-color newspaper ad.
FAT TIRE CLASSIC AD/BROCHURE
Winding Trails Recreation Association
DEF Design
David Frith
Direct mailing/application for Rosanne Daniele's math seminars for teachers of grades 2 through 5.
THE MATH CENTER BROCHURE
Rosanne Daniele
DEF Design
QUESTION & ANSWERS BOOKLET COVER 1996-97
UConn was looking for a new, cleaner look for the cover of the Athletic Development Fund Q&A booklet. Having only 1995's booklet as reference, the 1996-97 booklet was cleaned up with the University's athletic logo and the Q&A most prominently featured.
QUESTION & ANSWERS BOOKLET COVER 1997-98
UConn returned for a second go-round with the Question and Answer booklet. This year, from a variety of comps, they chose a design that included the seating plans of the two arenas in a tint in the background.
UCONN Q&A BOOKLET COVER
UConn Department of Athletics
DEF Design
