
Direct marketing materials, packaging (Boxes, labels, hang tags, merchandisers...), point of purchase, sales/data sheets and wearables.

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WINDING TRAILS 50th ANNIVERSARY
This colorful design was created for an outdoor banner, frisbees and tee shirts celebrating Winding Trails 50th Anniversary. The project required incorporating the original Chieftain logo with the recent tree logo in a design that celebrates 50 years of camping and appealed to both kids (current campers) and adults (their parents and former campers). |
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WINDING TRAILS 50th ANNIVERSARY |
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Winding Trails Recreation Association |
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DEF Design |
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David Frith |

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GLASS GATOR AD/SELL SHEETS
A 4-over-1 color data/sell sheet promoting the Glass Gator, a new product design from Hyde Tools. The sell sheet doubles as a full page ad with 1/2 (vertical and horizontal) and 1/4 page ads derived from the full page original.
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GLASS GATOR ADS/DATA SELL SHEET |
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Hyde Manufacturing Company |
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Capitol Idea |
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Peter Rettig/Capitol Idea |

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PRO STAINLESS AD/SELL SHEETS
A 4-over-1 color data/sell sheet promoting the ProStainless line of surface preparation tools from Sherwin Williams. The sell sheet doubles as a full page ad and was blown up as a trade show poster.
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ProSTAINLESS AD/SELL SHEET |
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Hyde Manufacturing Company |
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Capitol Idea |
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Peter Rettig/Capitol Idea |
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